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A blog post

Google+ – Where Do We Go From Here?

Posted on the 02 February, 2012 at 10:43 am Written by in Digital Music Business, Social Media Marketing, Trends

Google+ LogoIn all honesty, I had a bit of  struggle deciding whether or not to include Google+ in Piece of the Fame.  The reality is that despite the blockbuster numbers recently quoted by Larry Page, of 90 Million registered accounts (just shy of Twitter’s numbers), my sense is that this platform is a far ways off from becoming a social media staple for a critical mass of people.  I consider myself in a social circle of early adopters of technology, and I have yet to feel any kind of pressure to move to Google+ for fear of “missing something” that has been posted or published.  Everything that I need to know or share is found within the realms of either Twitter or Facebook.  So, for all of Google’s scale, which I’m sure bolsters those Google+ numbers, the reality is that this is still a new social network that is struggling with the discovery of its identity and role.  It’s premature for brands to divert valuable time and resources to trying to figure out their place, as the personal users haven’t really shown up yet.  That said, I’ve been keeping my eye on this developing platform, a very very close and active eye on it.  I want it to do well.  As far as social networks go, I’m at a point where I want a new option and alternative that makes sense.

Further to this idea, I saw an interesting article on TechCrunch by Bindu Reddy that provides some insightful possible solutions to Google+’s adoption problem.  If you’re going to check it out, the best part is the comments section:  gives a great overview of how the industry is really responding to Google’s new social product.

some comments

There are currently 1 of them
  1. Marcellus 3 February 2012 at 4:26 am permalink

    Great post. I was wondered how you felt about Google + & if you would include it in your book. Personally, I think Google plus is promising. However, as you’ve mentioned above, the atmosphere feels very desolate despite it’s high membership. Not quite sure why this is….

    The privacy features seem ideal for public figures. I also plan on using the hangouts feature heavily for announcements, debuting of content, and general interactivity with fans.


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