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A blog post

My Favorite Super Bowl Commercial

Posted on the 06 February, 2012 at 7:02 pm Written by in Blog, Piece of the Fame, Social Media Marketing

Like the rest of America, last night I too was watching the Super Bowl.  And probably like many more people than would publicly admit, I was really watching for the Half-Time Show and the commercials.  One that I found particularly interesting and cute, I’ve posted below: it gave me the opportunity to make a quick comparison to something that I made note of in my book, Piece of the Fame.  In a section entitled “Operate from a Platform,” I give the example of Coca-Cola’s recent Holiday campaign with the white cans and social media tie-in to saving the polar bear habitat.  It wasn’t a successful campaign, and my opinion on it was that it simply lacked a connection to something that we care about in our day to day lives.  Yes, they’re big, furry and conceptually friendly, but we don’t have the same attachment to polar bears as we do to people…or beer-fetching dogs.

Yes, the Coca-Cola website crashed yesterday because of traffic I’m assuming that was bolstered by the clever cartoons featuring the polar bear family.  But what I’m much more interested in is Bud Light’s social media numbers based on their masterful incorporation of Facebook into their “Rescue Dog” commercial.  If you didn’t see it, check it out – and then watch for the social media push at the end.  That’s a cause I can get behind.

If you haven’t had a chance, get your hands on a copy of my book Piece of the Fame: Rockstar Social Media Marketing for Everyone to Ignite Your Busines, Career and Personal Brand and join the conversation!

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