This is only fitting to be my first blog post at my brand spanking new website. I am overjoyed to announce that my very first book (or my second, or my third, depending how you know me) is live and available on Amazon.com. Maybe it’s a major endeavor to write and publish a book, but if you knew the story of how I got here, you’d really understand the sense of accomplishment I feel, having done what I set out to do against the most immeasurable of obstacles. To make things fair to those reading, many of whom are meeting me for the first time, and likely even more who know me already and are giving me the courtesy of their time in reading my thoughts, I figured I’d give you the story of how I came to write this book.
First, I left my position at Atom Digital at the end of November, 2011. I knew that the only thing that made sense for me at this point was to hang my consulting shingle at the top of 2012, but that just didn’t seem like enough. See, for the preceding 4 years at UMG working in digital strategy, and the past year working with Lady Gaga, Greyson Chance, Mindless Behavior, Mary J Blige for a bit, Willow Smith for a second, launching the digital “Gaga’s Workshop” campaign for Barneys New York, spending days and days meeting with startup CEO’s, VC’s, and tech gurus, I had just collected way too much knowledge to file it away, only to be brought out for special occasions. People need what I know, all people and not just musicians. I realized that, and as such, I decided that I would spend December writing a book. My objective was to neatly organize all that I knew, discovered, practiced and learned about social media marketing and brand development into a nice paperback…in less than 60 days. That’s right, I made the decision on Sunday, December 3rd, 2011 to write the book, sitting in the middle of church. My intended publication date was February 1, 2012.
You have no idea the journey that I went on in that period. I have stacks of manuscripts (because I’m neurotic about losing my data), printed out marking the day by day progress of what I was writing. I have recordings of interviews that my friends graciously agreed to schedule at the last minute (shout out to Paul Brunson, Necole Bitchie, April Carter Grant, Ryan Babenzien, Kelli Johnson, and Jeremy Caverly, you ROCK!!) that I literally had to transcribe word by word. I have a fried laptop hard drive (because wine spilled all over my keyboard just as I was finishing) whose data I’ll never be able to recover, amen to jump drives and data backup. And I have many, many nights of missed sleep. But at the end of the day, I also have one, 262 page masterpiece that I get to call my own: Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.
It’s a great book, if I may say so myself, and I’ll be talking much more about it here, and on the Piece of the Fame Website (PieceOfTheFame.com). It explains social media from my perspective, from the degree of insight and visibility that I have had not just into the technology and social media platforms, but also the best practices from those who have leveraged it most fully.
Check out my book, buy a copy (or a few copies) and come back often. We’ve got a lot to talk about.